Thursday, September 1, 2011

The Fall 2011 Colors are HERE!!!

The Fall Collection is live!!!  It’s also pretty darn large.  Usually when I make a collection I just kind of keep going until I run out of “mojo”- and the mojo held out for three straight weeks.  So there are colors, and colors and colors!  

I spent a lot of time looking at the clouds this Summer- and I love the way they’re kind of lit from within.  So, I set to work to replicate that.  It took me weeks.  I played, I tested, I nuanced, tweaked, and experimented.
And I came up with a new texture that we’re calling Eyelights.  You have to wear them over a primer- preferably Stick ‘em because they look best when they’re a little bit damp, and Stick ‘em keeps them a little bit wet.  Rather than a sheen or a pearl they sort of glow from within.  There’s a subtle heat and luminosity to them.  There are also a few without interference colors that are modeled after Blanket Fort- that lovely soft focus pearl finish.  

They’re going to look a little bit different on each of you- and they’re going to look a lot different than when you just swatch them on your arm.  There’s a luminosity to them that is nearly impossible to capture in just a few pictures.  

They’re going to be different on different days, in different lights, on different people.  

The inspiration came from two sources- our vacation, and the Finger Lakes where we live.
We ventured into Van Gogh country near Arles on this vacation- and what really blew me away about his paintings is the texture.  The paint is built up- layer upon layer of brush strokes to get the shadows, and the light just right.  Starry Night is cool on a poster, but in person- it takes your breath away. 

Texture, texture, and more texture.  Color is what it is- it’s the way color sits on the canvas that’s transformational.  When we got back to Upstate NY it was right in the middle of racing season.  I grew up in Watkins Glen New York.  It’s a sleepy little Podunk town in the middle of nowhere- about 20 minutes from Trumansburg.  

There’s a HUGE race track up on the hill, and there’s a race almost every weekend.  The Vintage Grand Prix, NASCAR, and every once in a while a little Formula 1.

There’s just something about the throaty rumble of a performance tuned engine that gets my blood going.  Standing near the track when they’re going full throttle just shakes every cell in your body in a way that you can’t describe to a person who's never experienced it.   

So I combined the two influences- the beautiful light of Provence with life in the fast lane.  It’s a big nod to you.  I know you’re beyond busy, and I like that your makeup time is your little bit of “me” time- to play, to relax, to enjoy being you.  The colors are complex so you can play fearlessly without worrying about being late to work, or just keep it simple because the colors are already complex enough.

There are also nine- yes- nine new Amplifying Lip Glazes, a new Buttercream, and a new Kisser Slicker.  We’ve also added Vegan Illuminating Powder, Pink color booster, and a new lip stain.   Gigi makes her triumphant day-glo return to the site as well!

We all want the collections to be bigger than they are, but there has to be deliberateness to the colors- and stability testing when it comes to dyes.

There is no skincare in this release because the colors came pretty fast and furious this time, and it was all I could do to keep up with the ideas while I still had the mojo going.  I’m actually working on a few projects, and hope to have some things to the site in another month or so.

In the meantime- HAVE FUN with the new collection!!!!!  It’s big, colorful, and juicy.  I hope you love it!!
Thank you all for your awesome suggestions, and all of the input you have on the forum.  I listen and it helps more than you’ll ever know. 


  1. OMG i love the green's colors (: awesome.. and so beautiful ..
    Congrats silk naturals. xox

  2. This is a stunning collection!!! Now I have to choose my colors.

  3. Excited for this collection. There are so many beautiful shades to choose from!